I'm amazed at the number of people that are surprised by the Wii's $249 price. I never thought it would be anything else, because of a simple rule that has never steered me wrong: when a company says it will release a product below a certain price, it means it will cost $1 less than that price. So when USA Today, in August, said that it had confirmed the Wii would sell for under $250 in North America, I knew it would be $249. Hey, if it was going to be $199, why wouldn't Reggie say under $200? Of course he would. Hence, $249.