We have to let go of this notion that for Apple to win Microsoft has to lose. We have to embrace the notion that for Apple to win Apple has to do a really good job. If others are going to help us, that’s great, because we need all the help we can get. If we screw up and we don’t do a good job, it’s not somebody else’s fault, it’s our fault. So I think that’s a very important perspective.

Steve Jobs, MacWorld 1997